Judi Brownell is a professor at the School of Hotel Administration. She teaches courses in organizational behavior and management communication. Brownell has international teaching experience and her on-line eCornell executive courses are taken worldwide. Brownell’s research projects include studies on managerial listening behavior and the competencies required for global hospitality leaders. She has created tools to assess employee-organization fit and the communication of service values. Her current research focuses on listening as it relates to communicating and maintaining service quality standards in the international cruise industry. Brownell has authored several textbooks, published over 80 articles, and serves on several editorial boards. She is also past president of the International Listening Association and has received awards for her research in this field. Brownell has conducted training and consulting for a wide range of hospitality organizations. Among her projects, she has designed assessment centers for hospitality leadership development. A seasoned administrator, Brownell has served as the school’s associate dean for academic affairs, dean of students, and director for graduate studies. She has also been academic area director for both the organization behavior and management communication disciplines.
In this course, you will distinguish between the various components of a service culture and assess your current service environment. Using a case-based approach, this course will illustrate the importance of developing a strong service culture. You will reaffirm the importance of communicating a clear vision to both internal and external customers and share vision statements for your ideal service culture that reflect your organization’s key values. Finally, you will identify workplace challenges and formulate an action plan to close gaps between specific components of your current and ideal service cultures.
WHAT YOU'LL LEARN
- Define service culture and identify the strategies used by culture leaders
- Define the characteristics and expectations of your target market that enable you to focus on activities that will delight customers
- Describe an ideal service culture for this market
- Assess the effectiveness of each component of your service culture so that you can plan for continuous improvement
- Develop an action plan for enhancing your service culture based on your assessments
How It Works
3-5 hours per week
100% online, instructor-led
Who Should Enroll
- Any organization looking to provide a consistent high level of customer service
- Managers and leaders responsible for serving external and internal customers
- Leaders and team members at financial institutions
- Hotel and restaurant leaders and team members
- Healthcare facility leaders and team members
- Retail leaders and team members
- Small business leaders
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