The Future of Air Travel

Don Uselmann serves as JetBlue Airways’ Vice President of Loyalty and Personalization. Don is responsible for evolving JetBlue’s TrueBlue loyalty program, establishing JetBlue’s Customer relationship marketing (CRM) strategy and advancing the personalization of the JetBlue experience.

Don joined JetBlue in 2006 and has served in a variety of roles in sales, marketing, business development, Customer experience, and operations, most recently as Director Airport Operations at JFK, JetBlue’s single largest operation.

Over the years, he has been a leader in some of JetBlue’s highest-profile innovations, including the development of Even More products, the refresh of JetBlue’s Core experience and the creation of Mint, the design of self-tagging airport lobbies, and the launch of Fly-Fi broadband.

Mark Nasr has over 15 years of experience in the travel and hospitality industries. After starting his career in hotel operations at Hilton, Marriott, and InterContinental properties, he joined Continental Airlines in 2006, initially in Revenue Management and later leading the airline’s first Ancillary Revenues/Merchandising practice. In 2010, Mark joined the United management team after its merger with Continental, first leading Merchandising, then eCommerce, and finally Corporate Strategy. In 2016, he joined Air Canada to lead Loyalty, CRM, Merchandising, and Customer Digital. His team is now mandated with relaunching Aeroplan, one of the world’s top travel loyalty programs, which Air Canada acquired in 2019. Mark has a degree in Hospitality Administration and a minor in Information Systems from Cornell University, and he was named one of Crain’s Business 20 in their 20s.

Chris Anderson is a professor at the Cornell School of Hotel Administration. Prior to his appointment in 2006, he was on the faculty at the Ivey School of Business in London, Ontario, Canada. Professor Anderson’s main research focus is on revenue management and service pricing. He actively works in the application and development of revenue management across numerous industry types, including hotels, airlines, and rental car and tour companies, as well as numerous consumer packaged goods and financial services firms. Professor Anderson’s research has been funded by numerous governmental agencies and industrial partners. He serves on the editorial board of the Journal of Revenue and Pricing Management and is the regional editor for the International Journal of Revenue Management. At the School of Hotel Administration, Professor Anderson teaches courses in revenue management and service operations management.

Antonio Figueiredo is Senior Director of Industry Solutions for the Global Transportation, Travel, and Hospitality group at Salesforce. He is a seasoned technologist with over 25 years of experience bringing digital transformation to customers from different industries around the world. Antonio has served as CTO and V.P. of Architecture for a number of technology companies, bringing innovation, architecture solutions, thought leadership, and execution of complex business projects to global organizations.

Jeff Katz is a recognized leader in the travel and e-commerce industries. As CEO of Journera, Jeff and his team have developed a secure, real-time data exchange for creating more seamless travel journeys. The Journera platform creates a complete view of the traveler’s journey in real time, enabling travel-related companies to deliver better experiences that drive loyalty and customer engagement. Journera’s customers include American Airlines, Hilton, InterContinental Hotels Group, Marriott International, United Airlines, and Hyatt Hotels. Jeff’s lineage in travel runs deep. He was previously the founding Chairman and CEO of Orbitz, CEO of Swissair, and President of the global distribution system SABRE. He was named five times as one of Business Travel News’ Top 25 Travel Industry Leaders and was in the first class of inductees to BTN’s Travel Industry Hall of Fame in 2010. Jeff holds degrees from MIT, Stanford, and the University of California.