Andrea Ippolito is a Lecturer in the Engineering Management Program at Cornell University and the Founder and Director of Women Entrepreneurs Cornell (W.E. Cornell). Prior to joining Cornell, Andrea served as the Director of the Department of Veterans Affairs Innovators Network within the VA Center for Innovation. Andrea completed her MS in Engineering & Management at MIT. Prior to MIT, Andrea worked as a Research Scientist within the Corporate Technology Development group at Boston Scientific. She obtained both her BS in Biological Engineering in 2006 and Master’s of Engineering in Biomedical Engineering in 2007 from Cornell University.
An enterprise with an innovation culture doesn't just happen. You must plan for both financial success and cultural change. There are several types of and approaches to innovation. How do you create an innovation strategy for your enterprise?
In this course, you will begin to create a roadmap called the innovation placemat. You will identify your organization's goals and align your innovation strategy to it. You will cultivate an executive champion and set SMART goals for your new product, service, or technology. You will identify risks and barriers to deployment and create mitigation plans to overcome them. Along the way, you will hear case studies of organizations large and small, private and government, established and startup, and in many domains who have successfully established an innovation strategy with sustainable positive effects on their bottom lines.
To create and sustain a culture of innovation and entrepreneurship in your organization, it is helpful to establish an environment that supports certain mindsets. And these mindsets can create first a culture change in your organization, often followed by a higher financial return on investment. These mindsets are the competencies that convert ideas to impact.
In this course, you will learn about and apply three key innovation competencies: lean startup, maker culture, and design thinking. Each of these competencies are used by large and small organizations, resulting in new products and services and satisfied employees and customers.
Lean thinking is a form of customer discovery where you will develop a series of hypotheses and then test them. Maker culture is based on the do-it-yourself ethos and can help you prototype and test products quickly, reducing time to market. Design thinking is a process of empathetically listening to and then co-designing with your customers. While the three competencies have some overlapping methodology, one or two of them will best support your innovation strategy and tie in more effectively with your organization's overall strategy.